The Deligiannis

Method

  1. Prepare to Sell
  2. Price Right to Profit More
  3. Marketing that creates maximum exposure
  4. Negotiations at a master level

STEP ONE:

Prepare to sell

I can dramatically improve how your home sells by doing the following:

CLEAN

Inside and out. It matters. A lot. I have access to cleaners, movers, painters, and handy people to get your property show room ready.

DE-CLUTTER

Give it away, throw it away or store it away, but get it out of your house.

Make minor repairs

Chipped paint, cracked tiles, squeaky hinges, leaky faucets -lets fix everything you can.

Staging is a Must

I have Staged 100% of the properties I’ve ever listed. According to the National Association of REALTORS®, staged homes sell 49% faster, and for 7-11% more money.

Clean again

Really. It’s that important.

Sound overwhelming? My team and I are here to help, and we can break it down into just one small task a day, or give me the keys and I’ll get the job done. Think of it this way; Everything we remove from the house, clean or repair puts money in your pocket.

STEP TWO:

PRICE RIGHT

to PROFIT MORE

Setting the price for your home is challenging. Too low, and you leave money on the table. Too high, and you scare away buyers to other properties. To complicate all this, your home is an emotional asset-it’s hard to see it objectively.

Pricing is something I have spent my entire career refining and mastering. I combine intimate local and national market knowledge, an exhaustive study of similar homes for sale, and an analysis of past sales to come up with the optimal list price.

It’s no easy task, but it’s a critical one. Pricing your home right the first time results in more exposure, more showings, more offers, and ultimately, the highest price for your home.

Pricing your home right the first time results in:

More exposure

More showings

More offers

BEST price

It is important to understand that only the market can determine the ultimate value of your home. That said, choosing the optimal list price is essential to maximizing your home’s value. If you price too low, you risk not getting as much as you can for your property, but price too high and you risk losing potential buyers who may think your property is out of their price range and you help your competition sell faster.

STEP three:

HOW I MAXIMIZE

EXPOSURE

Once we’ve decided what to price your home and it’s in showroom condition, there’s one more critical piece of the puzzle before buyers begin flocking in to see your masterpiece: their attention. Given we work closely with The Marketing Heaven, we can ensure that.

Getting the word out about your home matters for two critical reasons. First, buyers can’t be interested if they don’t know your home exists. But more importantly, the more buyers you have interested in your home, the higher the potential sale price, and the faster the sale.

video tour

feature sheets

MARKETING YOUR HOME TO THE BIGGEST AUDIENCE POSSIBLE TAKES MORE THAN A SIGN ON THE FRONT LAWN.

The best and fastest home sales use the following combination of traditional and digital marketing:

MLS Listing

The largest online database of available real estate.

Video Tour

A behind-the-scenes, online look at your home and neighbourhood.

24-HR Online Ads

On major online sites from Realtor.ca, Facebook Marketplace, Craigslist to Kijji.

Property Website

Your home’s very own featured listing page on my website with all the info a buyer needs. 

Proactive Prospecting

Reaching out directly to people who might be interested.

Facebook + INSTAGRAM Ads

Paid Targeted ads on Facebook and Instagram to those most likely to purchase a home like yours.

Property Brochures

Great photos, vibrant descriptions in professional take away form.

Print Marketing MATERIAL

Print ads, just listed cards and more.

STEP FOUR:

NEGOTIATE

Now this is where things get exciting. You’ve got an offer or maybe two or three at once! In most cases, your home’s list price won’t be the selling price. I am a Certified Expert Negotiator which means I negotiate at the highest level.

It’s a conversation. Don’t be offended by low offers and conditions. No one is forcing you to accept them. Think of it as a starting point to have a conversation.